Paper Rice
Package Design
农耕文化在中国历史悠久，农田、耕牛、人的组合呈现了中国流传至今的耕作方式和智慧结晶。Paper Rice希望用一种更加寓教于乐方式，让更多人了解中国的传统农耕文化特色。设计将中国随处可见的大片分割组合的几何农田联想成了在纸面上的图案造型，并且运用在包装的画面上，让原本安静的农田造型更加呈现了一份现代感。同时又将折纸这一趣味形式融入到了几何分割的画面当中，折纸最后所呈现的立体耕牛的效果，也让人更加身临其境的感受到农田耕作的画面场景。从大地几何农田的2D平面造型到趣味折纸耕牛的3D立体造型，设计希望赋予人更多的思考和感受，也让文化能够更好的与生活相结合。
China has a long history of farming. Farmlands, farm cattle and farmers together manifest farming mode and wisdom of Chinese people passed down to now. Paper Rice expects to show more people characteristics of traditional farming culture in China in a funny way. Geometrical fragments of farmlands which are ubiquitous across China were designed into patterns on paper and applied to images on package, by which, quiet farmlands have a kind of modern sense. Then, the interesting origami was combined with the geometrical images. 3D effect of origami farm cattle makes people feel the farming scenario in a more immersive way. From 2D graphics of geometrical farmlands to 3D model of interesting origami cattle, the design aims at inspiring people’s thoughts and feelings and achieving a better integration of culture and life.
Design by Chunmi Design
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© CHUNMI
Creative Director：Liyuanxun Chen
Designer: Liyuanxun Chen / Yijun Wu / lili Zhao
Photographer：Lan Yan
